About Us


We are a family-owned, privately held internet retailer of shooting, hunting and outdoor products relying on high-performing, industry-engaged Employees who share our Values, align with our Culture,  and have a passion for serving our Customers

Our Vision

To be the best-run business in Canada, and the most successful, most respected business in our industry, for the benefit of our Customers.


To be a role-model organization for Canada and to maximize the
long-term value of the organization for our Shareholders, by
meeting or exceeding our operational and long-term goals.


Honesty • Respect for others • Accountability
• Integrity • Teamwork • Stewardship
• Humility • Positive attitude • Loyalty


At Reloading Hub Canada, Customer Satisfaction is our #1 Operational Goal and we tirelessly work to meet or exceed our Customer Key Requirements. Many companies don’t measure Customer Satisfaction. We both measure it and proudly display it because we put Customers first and that’s the way it’ll always be at Reloading Hub Canada.

If a Company values Customer Satisfaction, it should also value Employees; pay them well, provide training and development and treat them right — Employee Satisfaction is our #2 Operational Goal. We treat our Suppliers as partners because Supplier Satisfaction is our #3 Operational Goal. Of course, Operational Goals #2 and #3 support Operational Goal #1. We realize our responsibility to provide leadership to the industry and to ‘give back’ to the industry and community. We support the NRA and the Shooting/Hunting Sports Industry by donating 50% of our pre-tax profits, mostly to help fund youth shooting programs. We also support our local community.

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